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Brand Management
Brand Management
Knygos.lt klubas Knygos.lt nariams
316,28 €
-15%
Įprastai
372,09 €
  • Planuojame turėti už 82 d.
Brand Management offers a clear, step-by-step playbook for building and sustaining strong brands in today¿s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips students with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers.

Brand Management (el. knyga) (skaityta knyga) | Rajeev Batra | knygos.lt

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Brand Management offers a clear, step-by-step playbook for building and sustaining strong brands in today¿s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips students with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers.

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Brand Management offers a clear, step-by-step playbook for building and sustaining strong brands in today¿s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips students with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers.

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